Terms of Use

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The following terms and conditions (these “Terms of Use”) govern all use of the seoandgo.com and dashboard.seoandgo.com websites, including the Seo&Go Blog (blog.seoandgo.com) ) (the “Website”) and all content, services, features, activities and products available at or through the Website, including but not limited to the website analysis service, the conversion service and the campaign automation service (the “Analysis Service,” the “Engage Service,” and the “Customer Engagement Automation Service”, respectively, together with all other content, services, features, activities and products available through the Website are herein referred to as the “Services”). The term “you” or “your” includes any of your subsidiaries, affiliates, employees. The Services are owned and operated by ExactFactor Ltd (also referred to as “we”, “our” or “us”). Please read these Terms of Use carefully before using the Services. BY USING OR ACCESSING THE SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS OF USE AND ALL TERMS, POLICIES AND GUIDELINES INCORPORATED IN THE TERMS OF USE BY REFERENCE, INCLUDING, BUT NOT LIMITED TO Seo&Go PRIVACY POLICY (COLLECTIVELY, THIS “AGREEMENT”). BY USING OR ACCESSING THE SERVICES, YOU REPRESENT THAT YOU ARE AT LEAST 13 YEARS OF AGE. THIS AGREEMENT IS LEGALLY BINDING AND CONDITIONS YOUR USE OF THE SERVICES. If you do not agree to all the terms and conditions of this Agreement, you must discontinue use of the Services.

1. Account Registration and Access

To register for the Services and create an account, you (including any agent designated by you operating on your behalf) must complete the registration process by providing Seo&Go with the requested information including your name, email address, telephone, company name, company website, and password. You agree to provide us with complete and accurate information when you register for the Services, and to keep such information up to date. You shall protect your username and password and are solely responsible for activities that occur under or through your account, including activities initiated by third parties, whether or not such activities are authorized by you. If you allow a third party to access the Services on your behalf, you shall ensure that such third party is bound by, and abides by, the terms of this Agreement. You agree to notify Seo&Go immediately of any unauthorized use of your account or any other breach of security relating to your account or your use of the Services. Seo&Go may access your account, or information associated with your account, to provide support or maintenance, for security-related reasons, or any other business purpose. You acknowledge and consent to such access.

2. Fees
2.1 SUBSCRIPTION TERMS

Seo&Go offers a range of subscription plans to its Services (each, a “Plan”). Each Plan includes a numerical range of keyword rank changes (“Search engine ranking”) and websites that will be tracked by our system, along with custom email communications sent (“Emails”) in any given month of the subscription period. You will select your Plan as part of your registration for the Services, which may begin with a small charge for the first month. Each subscription period for a Plan will be based on the subscription period chosen/sold (e.g. monthly, annually). You may choose to be billed for the Plan annually or in less than annual increments (e.g. monthly or bi-annually), but regardless of your billing cycle, you are responsible for subscription fees for the entire subscription period chosen/sold. At the end of your current subscription period, your Plan will automatically renew for a subscription period equal to your prior subscription period unless you provide Seo&Go with email notice (sent to billing@seoandgo.com) of your intent not to renew your Plan at least thirty (30) days prior to the end of the current subscription period. To view the specific details of your Plan, including pricing information and the end date of your subscription period, login to your account on Seo&Go and click the subscription page or contact us at billing@seoandgo.com.

2.2 BILLING POLICIES, REFUNDS, OVERAGES, AND UPGRADE AND DOWNGRADE TERMS

  • The fees for your Plan are billed in advance of each billing cycle.
  • In the event you cancel your Plan, no refunds or credits will be provided for partial or unused months of the Services.
  • If you upgrade your Plan level, you will immediately be charged for the increased price of the upgraded Plan, pro-rated to reflect the remaining duration of your subscription period, and you will be charged the full amount of the then-current rate for the new Plan, beginning with your next billing cycle.
  • If you desire to downgrade your Plan level prior to the end of your subscription period, please provide written notice to billing@seoandgo.com. The Plan downgrade will take effect the first billing cycle that occurs more than thirty (30) days following your notice to Seo&Go, and you will not receive any refunds for payments made on your current billing cycle. Downgrading your Plan may cause the loss of account content, features, or capacity. Seo&Go disclaims liability for any such loss.
  • Any discounts applied to a previous subscription may not apply to a renewed subscription, including to any automatic renewals.
  • Any questions involving upgrades or downgrades to your Plan can be directed to billing@soeandgo.com.

2.3 CHANGES IN FEES

We may change the fees for the Services at any time or impose additional fees or charges. Such changes will be effective as of the first billing cycle that occurs more than thirty (30) days after notice of our new fees, as provided for in Section 12 herein, provided that if you upgrade or downgrade to a new Plan, whether at your election or pursuant to Section 2.2(c), you will be charged at the then-current rate for such Plan.

2.4 PAYMENT OF FEES

As an express condition of your use of and access to the Services, you agree to pay all fees applicable to your Plan, any other fees for additional services you may purchase, and any applicable taxes in connection with your use of the Services. We will bill the fees due under your Plan to the credit card you provide to us during registration (or to a different credit card if you change your payment information). You acknowledge that the amount billed for each renewal period may vary due to promotional offers, changes in your Plan, and changes in applicable taxes, and you authorize us to bill you the corresponding amounts. We reserve the right to deactivate your access to the Services for failure to pay applicable fees as described in this Agreement. Unless otherwise stated, all fees are stated in U.S. Dollars.

2.5 CREDIT CARD PAYMENTS

All fees for your Plan will be billed to your credit card. You authorize the card issuer to pay any amounts described herein and associated with your Plan and authorize us (or a billing agent acting on our behalf) to continue charging all such amounts to your credit card account until you or we, cancel or terminate your Plan as provided herein or these amounts are paid in full, whichever is later. You must provide current, complete and accurate billing and credit card information. You must promptly update all billing information (such as billing address, card number and expiration date) to keep your account current, complete and accurate, and you must promptly contact Seo&Go if your credit card is lost or stolen, or if you become aware of a potential breach of account security (such as an unauthorized disclosure or use of your Seo&Go username or password). You authorize us to obtain or determine updated or replacement expiration dates for your credit card in the event that the credit card you provided us expires. We reserve the right to charge any renewal card issued to you to the same extent as the expired card. If payment is not received from your credit card issuer, you agree to pay all amounts due upon demand. You agree to pay all costs of collection, including attorney’s fees and costs, on any outstanding balance. In certain instances, the issuer of your credit card may charge you a foreign transaction fee or related charges, which you will be responsible to pay. Please check with your bank and credit card issuer for details.

2.6 ACCOUNT CANCELLATION

You may cancel your Plan upon 30 days notice by sending an email to billing@seoandgo.com. If your plan renews within 30 days of cancelation request, you are responsible for full payment of following pay period. Payment for final pay period is made at time of cancelation request. If you cancel your Plan, you will lose all access, upon the expiration of your final paid period, to the Services and any data or information stored in your account (see Section 11 (“Term and Termination”) for additional details).

3. Licenses
3.1 LICENSE TO Seo&Go SOFTWARE

Subject to the terms and conditions of this Agreement, Seo&Go hereby grants you a limited, revocable, non-exclusive, non-transferable and non-assignable license to (a) include the Seo&Go-provided code (together with any fixes, updates and upgrades provided to you, the “Seo&Go Script”) in the HTML code for web page(s) that are properly registered for the Services and owned or operated by you, solely for the purposes of accessing and providing information to the Services and accessing information available from the Services with respect to such web page(s); and (b) remotely access the Services to view and download your reports stored on the Seo&Go Website, located at http://www.Seo&Go.com. Except as expressly set forth herein, you shall not (x) use, reproduce, modify, or create derivative works of the Seo&Go Script, or (y) transfer, lease, lend, sublicense, use for timesharing, or service bureau purposes, resell or otherwise distribute or allow third-party access to all or any portion of the Seo&Go Script or the Services.

4. Privacy

Seo&Go’ Privacy Policy is incorporated into this Agreement by this reference and is available at http://3.129.67.167/privacy

4.1 SECURITY

Your Seo&Go account is protected by a username and password, and should be accessed only by you or authorized third parties. You should take steps to protect against unauthorized access to or use of your username and password. You should also remember to log off when using any shared computer or device. Seo&Go has implemented reasonable security mechanisms to protect your information and Client Data from loss, misuse and unauthorized access, disclosure, alteration and destruction. Examples of these security mechanisms include limited and password-protected access, high security public/private keys, encryption on processed data, and SSL encryption to protect transmission of data. However, please keep in mind that no security system is impenetrable. It may be possible for third parties to intercept or access Client Data, information you provide to Seo&Go, information we compile on your behalf, and/or information that we collect about you. Seo&Go cannot guarantee the security of such information and is not responsible for unauthorized access to your account or Client Data.

4.2 Seo&Go LIMITS ACCESS TO YOUR INFORMATION

Seo&Go will not knowingly permit access to, or otherwise divulge to a third party, the statistical information we compile for you except for the express purpose of generating reports which have been requested, authorized or approved by you, or unless acting under a good faith belief that such action is necessary to (a) conform to legal requirements or comply with legal process; (b) protect and defend the rights or property of Seo&Go; (c) enforce our agreements with clients and/or visitors to our Website; (d) troubleshoot problems with the Services; or (e) create aggregate reports as set forth below.

5. Proprietary Rights
5.1 Restrictions on Use and Compliance

You shall not
  • Use, or allow the use of, the Seo&Go Technology and Service, except pursuant to the limited rights expressly granted in this Agreement;
  • Use the Seo&Go Technology and Service in any manner that is inconsistent with user documentation, if any, supplied to you by Seo&Go or inconsistent with Seo&Go’ standard security procedures, if any, accessible through your user interface;
  • Attempt to reverse engineer, hack into, or compromise any aspect of the Seo&Go Technology and Service, or attempt to access data or account information of any other customer of Seo&Go;
  • Remove, obscure or alter any legal notices, including notices of intellectual property rights appearing in or on any materials delivered to you by Seo&Go;
  • Use, post, transmit or introduce any device, software or routine that interferes or attempts to interfere with the operation of the Seo&Go Technology and Service;
  • Use the Seo&Go Technology and Services for academic research or research unrelated to your Visitors or the web page(s) registered for use with the Services, or for contemplated litigation, scholarship, or any other unintended purpose;
  • Post or transmit any libelous, defamatory, indecent, obscene, abusive or pornographic message, data, image or program;
  • Post or transmit any message, data, image or program that would violate any property rights of others using the Services or on the Seo&Go Blog;
  • Upload or download files that contain software or other material protected by intellectual property laws, rights of privacy or publicity, or any other applicable law unless you own or control the rights to such files or have received all necessary consents; or
  • Use the Services to threaten, harass, or otherwise violate the legal rights (including rights of privacy and publicity) of others.
  • Run Maillist, Listserv, any form of auto-responder, or “spam” on the Services, or any processes that run or are activated while you are not logged on to the Website, or that otherwise interfere with the proper working of or place an unreasonable load on the Services’ infrastructure. Further, the use of manual or automated software, devices, or other processes to “crawl,” “scrape,” or “spider” any page of the Website is strictly prohibited.
  • Use the Services to send “spam” [or use lists of email addresses purchased and/or rented from third parties].
You will not use the Services in any way or for any purpose that would violate, or would have the effect of violating, any applicable laws, rules or regulations or any rights of any third parties, including without limitation, any law or right regarding any copyright, patent, trademark, trade secret, music, image, or other proprietary or property right, false advertising, unfair competition, defamation, invasion of privacy or rights of celebrity, or anti-spam.

6. Indemnification

You agree to indemnify, hold harmless and (only if requested by Seo&Go) defend Seo&Go, at your expense, against any and all third-party claims, actions, proceedings, and suits asserted against Seo&Go or any of its officers, directors, employees, agents or affiliates, and all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, without limitation, reasonable attorneys’ fees) incurred by Seo&Go or any of its officers, directors, employees, agents or affiliates, arising out of or relating to (a) your breach of any term or condition of this Agreement, (b) your use of the Services, (c) your unauthorized use of the Seo&Go Script, and (d) your disclosure of any Visitor data, including any Personally Identifiable Information, to Seo&Go. In such instances, Seo&Go will provide you with electronic and written notice of such third-party claim, action, proceeding, or suit to the last e-mail address and mailing address furnished to Seo&Go within 30 days of learning of such claim. You shall cooperate as fully as reasonably required in the defense of any claim. Seo&Go reserves the right, at its own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.

7. Representations and Warranties

You represent and warrant to Seo&Go that you (a) own all right, title and interest in and to the URLs of your website; (b) own or have obtained all rights necessary to publish all of the content published on or through your website and the user interface of your website; and (c) have obtained all necessary consent(s) from Visitors required to enable the Services. Seo&Go does not represent or warrant that (w) the Services will be error-free or accessible at particular times, (x) defects will be corrected, (y) the Services, or the server(s) that makes it available, are free of viruses or other harmful components, or (z) the use or the results of the use of the Services or the materials made available as part of the Services will be correct, accurate, timely, or otherwise reliable. You specifically agree that Seo&Go shall not be responsible for unauthorized access to or alteration of your data.

8. Disclaimers and Limitations on Liability
8.1 GENERAL DISCLAIMERS

The information, reports and services included in or available through the Services may include inaccuracies or typographical errors. Changes are periodically added to the information herein. Seo&Go and/or its respective vendors may make improvements and/or changes in the Services at any time, without obligation to notify any person or entity of such changes. The Services may contain links to third party websites (“Third Party Websites”). Access to Third Party Websites is at your own risk and Seo&Go is not responsible for the accuracy, availability or reliability of any information, goods, data, opinions, advice or statements made available on Third Party Websites that you access from the Services. The Third Party Websites are not under the control of Seo&Go and as such, Seo&Go is not liable for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any Third Party Website. Seo&Go provides these links merely as a convenience and the inclusion of such links does not imply an endorsement or recommendation.

8.2 DISCLAIMERS OF WARRANTIES

THE SERVICES, THE Seo&Go TECHNOLOGY AND SERVICE, THE Seo&Go SCRIPT AND ANY REPORTS DERIVED THEREFROM ARE PROVIDED “AS IS” AND THERE ARE NO WARRANTIES, CLAIMS OR REPRESENTATIONS MADE BY Seo&Go EITHER EXPRESS, IMPLIED, OR STATUTORY, WITH RESPECT TO THE SERVICES, THE Seo&Go SCRIPT, THE REPORTS, OR ANY DOCUMENTATION, INCLUDING WARRANTIES OF QUALITY, PERFORMANCE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE, NOR ARE THERE ANY WARRANTIES CREATED BY COURSE OF DEALING, COURSE OF PERFORMANCE, OR TRADE USAGE. Seo&Go DOES NOT WARRANT THAT THE SERVICES, THE Seo&Go SCRIPT OR ANY REPORTS DERIVED THEREFROM WILL MEET YOUR NEEDS OR BE FREE FROM ERRORS, OR THAT THE OPERATION OF THE SERVICES WILL BE UNINTERRUPTED. THE FOREGOING EXCLUSIONS AND DISCLAIMERS ARE AN ESSENTIAL PART OF THIS AGREEMENT AND FORMED THE BASIS FOR DETERMINING THE PRICE CHARGED FOR THE SERVICES. SOME STATES DO NOT ALLOW EXCLUSION OF AN IMPLIED WARRANTY, SO THIS DISCLAIMER MAY NOT APPLY TO YOU IN FULL.

8.3 LIMITATIONS ON LIABILITY

Seo&Go AND ITS OFFICERS, DIRECTORS, AND EMPLOYEES WILL NOT BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY INDIRECT, SPECIAL, PUNITIVE, CONSEQUENTIAL (INCLUDING, WITHOUT LIMITATION, LOST PROFITS OR LOST DATA COLLECTED THROUGH THE SERVICES), OR INCIDENTAL DAMAGES, WHETHER BASED ON A CLAIM OR ACTION OF CONTRACT, WARRANTY, NEGLIGENCE, STRICT LIABILITY, OR OTHER TORT, BREACH OF ANY STATUTORY DUTY, INDEMNITY OR CONTRIBUTION, OR OTHERWISE, EVEN IF Seo&Go HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE EXCLUSION CONTAINED IN THIS PARAGRAPH SHALL APPLY REGARDLESS OF THE FAILURE OF THE EXCLUSIVE REMEDY PROVIDED IN THE FOLLOWING PARAGRAPH. SOME STATES DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU IN FULL Seo&Go’ CUMULATIVE LIABILITY TO YOU OR ANY OTHER PARTY FOR ANY LOSS OR DAMAGES RESULTING FROM ANY CLAIMS, DEMANDS, OR ACTIONS ARISING OUT OF OR RELATING TO THIS AGREEMENT SHALL NOT EXCEED THE AGGREGATE FEES PAID TO Seo&Go FOR USE OF THE SERVICES DURING THE SIX MONTHS PRECEDING THE MOST RECENT EVENT GIVING RISE TO SUCH LIABILITY.

9. SERVICE FAILURES

Seo&Go does not guarantee, and shall have no liability for, any Services downtime, including, without limitation, any downtime (a) caused by failures of or previously scheduled maintenance to Seo&Go’ equipment or servers, (b) caused by outages to any public Internet backbones, networks or servers; (c) caused by any failures of your equipment, systems or local access services; or (d) relating to events beyond Seo&Go’ control, such as strikes, riots, insurrections, fires, floods, explosions, war, governmental actions, labor conditions, earthquakes, natural disasters, or interruptions in Internet services to an area where Seo&Go or your servers are located or co-located.

10. U.S. Government Rights

If the use of the Service is being acquired by or on behalf of the U.S. Government or by a U.S. Government prime contractor or subcontractor (at any tier), in accordance with 48 C.F.R. 227.7202-4 (for Department of Defense (“DOD”) acquisitions) and 48 C.F.R. 2.101 and 12.212 (for non-DOD acquisitions), the Government’s rights in the Software, including its rights to use, modify, reproduce, release, perform, display or disclose the Software or Documentation, will be subject in all respects to the commercial license rights and restrictions provided in this Agreement.

11. Term and Termination
11.1 GENERAL

Seo&Go may terminate or suspend access to the Services immediately, without prior notice or liability, if you breach this Agreement or for any other reason.

11.2 TERMINATION OF THE SERVICES

To terminate your use of the Services, please follow the steps described in Section 2.7 (“Account Cancellation”). Upon any termination of the Services (a) Seo&Go will cease providing the Services; (b) you will delete all copies of the Seo&Go Script from your web page(s); (c) any outstanding balance payable by you to Seo&Go will become immediately due and payable and any collection expenses incurred will be included in the amount owed; (d) you will not be entitled to any refunds of any usage fees or any other fees; and (e) all of your historical report data will no longer be available to you through Seo&Go. In addition, upon expiration of any session with respect to a web page, you shall delete all copies of the Seo&Go Script from such web page. You understand and acknowledge that, unless and until the Seo&Go Script is deleted from a web page, the Seo&Go Script may continue to track information on such web page on an automated basis.

12. Modifications to this Agreements and Other Policies

Our employees are not authorized to vary the terms of this Agreement. This Agreement may be modified only (a) by obtaining our written consent in an agreement signed by an officer of Seo&Go; or (b) as set forth below in the immediately following paragraph. You agree that Seo&Go may modify the terms of this Agreement or any policy governing the Services from time to time, and that your right to access the Services is conditioned on an ongoing basis with your compliance with the then-current version of this Agreement. We will notify you of any material revisions or modifications to the Agreement by (x) posting a notice on the Seo&Go Website for 30 days following any revisions or modifications to this Agreement, (y) posting a notice on the Seo&Go Website the first time that you visit the Website following such revisions or modifications or, (z) providing direct notice of such changes in a communication to your customer account. By continuing to use the Services following receipt of such notice, you consent to the revised or modified terms of this Agreement.

13. Miscellaneous: Arbitration, Choice of Law, and Venue
13.1 EXCUSE

Seo&Go shall be excused from performance hereunder to the extent that performance is prevented, delayed or obstructed by causes beyond its reasonable control.

13.2 SEVERABILITY AND WAIVER

If any provision of this Agreement is held to be unenforceable for any reason, such provision shall be reformed to the extent necessary to make it enforceable to the maximum extent permissible so as to reflect the intent of the parties, and the remainder of this Agreement shall continue in full force and effect. If any provision of this Agreement is held to be unenforceable for any reason, such provision shall be reformed to the extent necessary to make it enforceable to the maximum extent permissible so as to reflect the intent of the parties, and the remainder of this Agreement shall continue in full force and effect.

13.3 ENTIRE AGREEMENT

This Agreement (including any amendment thereto), together with the Privacy Policy, represents the complete agreement between us concerning its subject matter, and supersedes all prior agreements and representations between the parties.

13.4 AGREEMENT TO ARBITRATE

Certain portions of this Section 13.4 are deemed to be a “written agreement for arbitration” pursuant to the Federal Arbitration Act. You and Seo&Go agree that we intend that this Section 13.4 satisfies the “writing” requirement of the Federal Arbitration Act. If any controversy, allegation, or claim arises out of or relates to the Services, the Website, your Plan, or this Agreement, including but not limited to claims for indemnification, contribution, or cross-claims in a pending action involving one or more third parties (collectively, a “Dispute”), then either you or Seo&Go may elect to submit the Dispute to be finally and exclusively resolved by binding arbitration before a sole arbitrator in accordance with the then current Commercial Arbitration Rules of the American Arbitration Association. If an in-person arbitration hearing is required, then it will be conducted in San Francisco, California; but if the applicable arbitration rules or laws require the arbitration to be conducted in the “metropolitan statistical area” (as defined by the U.S. Census Bureau) where you are a resident at the time the Dispute is submitted to arbitration, Seo&Go shall have the right to elect to proceed to arbitration in such location. All parties to the arbitration will have the right, at their own expense, to be represented by an attorney or other advocate of their choosing. You and Seo&Go will pay the administrative and arbitrator’s fees and other costs in accordance with the applicable arbitration rules; but if applicable arbitration rules or laws require Seo&Go to pay a greater portion or all of such fees and costs in order for this Section 13.4 to be enforceable, then Seo&Go will have the right to elect to pay the fees and costs and proceed to arbitration. In arbitration, as with a court, the arbitrator must honor the terms of this Agreement and can award the prevailing party damages and other relief (including attorneys’ fees). However, WITH ARBITRATION (a) THERE IS NO JUDGE OR JURY, (b) THE ARBITRATION PROCEEDINGS AND ARBITRATION OUTCOME ARE SUBJECT TO CERTAIN CONFIDENTIALITY RULES, AND (c) JUDICIAL REVIEW OF THE ARBITRATION OUTCOME IS LIMITED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IF YOU OR WE WANT TO ASSERT A DISPUTE AGAINST THE OTHER, THEN YOU OR WE MUST COMMENCE IT WITHIN ONE (1) YEAR AFTER THE DISPUTE ARISES OR IT WILL BE FOREVER BARRED. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AGREE THAT NO ARBITRATION SHALL BE JOINED WITH ANY OTHER; THERE IS NO RIGHT OR AUTHORITY FOR ANY DISPUTE TO BE ARBITRATED ON A REPRESENTATIVE OR CLASS-ACTION BASIS OR TO UTILIZE CLASS ACTION PROCEDURES; AND THERE IS NO RIGHT OR AUTHORITY FOR ANY DISPUTE TO BE BROUGHT IN A PURPORTED REPRESENTATIVE CAPACITY ON BEHALF OF THE GENERAL PUBLIC OR ANY OTHER PERSONS.

13.5 INJUNCTIVE RELIEF

The foregoing provisions of this Section 13.4 will not apply to any (a) legal action taken by you or Seo&Go to seek an injunction or other equitable relief or (b) controversy, allegation or claim that arises out of relates to your or Seo&Go’ actual or alleged intellectual property rights.

13.6 CHOICE OF LAW AND FORUM

This Agreement shall be governed by and construed under the laws of the state of California without reference to its conflict of law principles. In the event of any conflicts between foreign law, rules, and regulations, and California law, rules, and regulations, California law, rules and regulations shall prevail and govern. Except to the extent that arbitration is elected in accordance with Section 13.4 above, any action or proceeding relating to a Dispute may only be instituted in state or federal court in San Francisco County, California. Accordingly, each party agrees to submit to the exclusive and personal jurisdiction of the courts located in San Francisco County, California. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act shall not apply to this Agreement. The Seo&Go Script and Seo&Go Technology and Service are controlled by U.S. Export Regulations, and may not be exported to or used by embargoed countries or individuals.

13.7 NOTICES

Seo&Go may deliver notice to you under this Agreement by (a) means of electronic mail, (b) posting a notice on the Seo&Go Website, (c) a communication to your Seo&Go account, or by (d) written communication delivered by first class U.S. mail to your address on record. Unless otherwise specified, any notices to Seo&Go must be sent to: ExactFactor Ltd support@seoandgo.com via email or first class, air mail, or overnight courier, and are deemed given upon receipt.

13.8 TRANSFER OR RIGHTS

You may not assign or otherwise transfer any of your rights hereunder without Seo&Go’ prior written consent, and any such attempt is void. The relationship between Seo&Go and you is not one of a legal partnership relationship, but is one of independent contractors. This Agreement shall be binding upon and inure to the benefit of the respective successors and assigns of the parties hereto.

13.9 HEADINGS

The headings of the sections contained in this Agreement are for convenience only and shall not be deemed to control of affect the meaning or construction of any provision of this Agreement.

14. Special Admonitions for International Use

Recognizing the global nature of the Internet and the rapid changes around online privacy, you agree to comply with all local rules regarding online conduct and acceptable content. Without limiting the foregoing, you agree to comply with all applicable laws regarding the transmission of technical data exported to or from the United States or the country in which you operate or reside and to comply with any other local laws affecting the Services.