In the world of SEO, it is important to have a good understanding of what you are trying to accomplish. If you want your website to rank well on Google searches, then there are many things that need to happen. This blog post will discuss 12 effective SEO techniques for ranking your website on Google and making sure that it ranks higher than all of your competitors!

What Is Keyword Research?

Keyword research is the act of choosing keywords that your audience will be searching for. The goal here is to rank higher in search engine results pages, or SERPs, on Google with these SEO keywords. There are many different types of keyword strategies and it all depends on what you want to accomplish.

What Is Backlinking?

*Backlinks are hypertext links pointing back at an individual webpage or website.* By building up more links from other websites linking back at yours, this increases the credibility of a web page ranking well in search engines like Google because they have an increased number of quality sources (other sites) who also link to them. For example: [link text](URL).

Step 1: Make a list of the most relevant topics that pertain to your business.

Use specific to your type of business’ generic topic buckets to come up with some keywords that relate to those topics.

Step 2: Fill in those keyword buckets with keywords.

Now that you have a few topics that are important to rank for, identify the keywords they fall under. These are words that your target customer is doing searches for in their search engine results pages (SERPs).

Step 3: Optimizing your website with the best keywords is one factor among many that determine SEO success.

User intent is now one of the most instrumental factors in your ability to rank well on search engines, like Google.

Today, it’s more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword they used. So how does this affect the keyword research you do?

Step 4: Conduct research to determine keywords for web pages.

If you are struggling to think of keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google.

You might notice some suggestions for searches related to your original input when you type in your phrase and scroll to the bottom of Google’s results. These can also spark ideas for other keywords you may want to take into consideration.

Keyword research is one of the most important factors of doing SEO. It involves a lot of research on keywords that have high volume, and can also include some secondary considerations like intent or relevance to your business. The best keyword research tool out there right now is SEMrush’s Rank Tracker which gives you access to all these features plus more! If you need access to the most advanced keyword research SEO tool available today, contact us at for a free trial account offer so we can help you find success online with our powerful tools!