Social media is an important aspect of SEO because it provides a way for you to reach potential customers who are not actively looking for your company. In today’s article, we will talk about how social media can help with SEO, what types of posts work best on social and some tips that will help you make the most out of social media marketing.

What Is Social Media SEO?

The links you share across social platforms increase your brand’s exposure. This is how social media can affect SEO and improve your site’s ranking.

Here are some reasons why you should look into an active social media marketing plan if you don’t have one already.

  1. When social media users share content from the website, it can be indexed by search engines and provide more exposure to its products or services. You might have seen how social media profiles jump up on search engines when you look up celebrities with massive Instagram and Twitter followings.
  2. You can use social media to create and post various types of content; images, videos, blogs, etc. So, when you share posts on social media, your audience reshares them with other people, and in this way, you increase visibility, improve traffic, and generate backlinks.
  3. Using social media can improve your brand’s authority. When you look up a website, and you can see the links to its various social media accounts, it paints a picture of, ‘this looks like an established brand, they’ve got their site and social media all figured out.’

3 Ways to Use Social Media to Boost Traffic

Now that we know how social media affects SEO and why it’s important, here are some tips to help you get started.

1: Build Connections by Mentioning Other Brands

You can use your social media to mention other brands you admire to build positive associations with your audience and build connections with industry leaders or smaller start-up businesses. This will help improve your site backlink game.

2: Include Social Media Icons on Your Site

Most anyone will tell you, keeping up with a brand’s Twitter or Instagram is much easier than keeping up with its website. So, place social media buttons on your website and add logos at the top of your blog to make it easy for readers to share content with their friends. Also, keep track of which networks are most popular among your audience so that you can post more articles tailored towards them.

3: Take Advantage of Link Opportunities

Remember, social media doesn’t directly affect site SEO, so you need to take advantage of whatever linking opportunity you find. For example, if you’re reading an article on social media marketing and it mentions a link to another site with information about social media SEO, you’d probably take a look and visit that website—same concept. Adding links will integrate your social media with your site and increase web traffic.

Tip: Be sure to integrate other types of content into your social media strategy While posting links or articles is important for most brands. Not all audiences are interested in text, so you can keep your audience engaged on social media using images and videos.

And that’s that. Be sure to create a few accounts on popular social media platforms like LinkedIn, Facebook, and Instagram. With the appropriate content, you’ll see a boost in site traffic in no time and SEO & Go helps you do just that. So see the number one SEO tool in action today.